Unit 01: Introduction to Management and Economics A)Management : Meaning, scope, function, and importance of management. Difference between administration and management. B)Industrial Economics : Definition of economics, Demand and Supply concept, Demand Analysis. Types of Demand, Determinants of Demand, Law of demand and supply, Elasticity of demand and supply, Law of Diminishing Marginal utility, Demand forecasting: Meaning and methods. C) Business Organizations : Line organization, Staff organization and Functional Organization, (Project, Matrix, Committee Organization.) D)Business Ownership and its Types : Types of business ownership, Sole proprietorship, Partnership (Act 1934), LLP (Limited Liability Partnership) (Act 2008). One person company, Joint Stock Company: Public Limited and Private Limited, Public Sector Undertaking (PSU) (Chapter - 1) Unit 02 : Technology Management A)Technology Management : Definition of technology Management and its relation with society, development, application and its scope. B) Classification of Technology Management : Classification of technology management at various levels- its importance on National Economy, Ethics in technology management, Critical factors in technology management. (Chapter - 2) Unit 03 : Intellectual Property Rights (IPR) & Human Resource Management (HRM) A) Introduction to Intellectual Property Rights (IPR) : Meaning of IPR, Different forms of IPR, Patents, Criteria for securing Patents. Patent format and structure, Copy rights and trademark (Descriptive treatment only). B) Human Resource Management : Introduction, importance, scope. HR planning. Recruitment, selection, training and development, Performance management . (Chapter - 3) Unit 04 : Quality Management Unit 05 : Marketing and Financial Management Unit 06 : Motivational Theory and Entrepreneurship
