1.Picking a security policy, Host based security, Perimeter security, strategy for secure network. Security Review of protocols - lower layer and upper layer The Web Threat or Menace ? Classes of attacks (Chapter - 1) 2.Web Analytics - Present and future Web Analytics Fundamentals : Capturing Data, Selecting Optimal Web Analytics Tool, Understanding Quick stream Data Quality, Implementing Best practices, Apply the “Three Layers of So What” Test Diving Deep into core Web analytics concepts : Preparing to Understand basics, Revisiting foundation Metrics, Understanding standard reports, Using Web site content Quality and Navigation reports. (Chapter - 2) 3.Jump start Web data analytics : Creating foundation reports, E - commerce website guide, Website Jump start guide, Measurement jump start guide, Blog measurement jump start guide, competitive benchmarking, Reflections. (Chapter - 3) 4.Search Analytics - Internal search, SEO and PPC Performing internal site search analytics, Beginning search engine optimization, Measuring SEO efforts, Analyzing pay per click effectiveness. (Chapter - 4) 5.Measuring Email and multichannel marketing Email marketing fundamentals, Email marketing advance Tracking, Multichannel marketing, Tracking and analysis. (Chapter - 5) 6.Website experimentation and Testing Preparation and A/B testing, Test Important pages and calls to action, Focus on search traffic, Test content and creatives, Test price and Promotions, Test direct marketing campaigns. (Chapter - 6)
