Entrepreneurship Development for BE Anna University R17 CBCS (VIII-Mech./Prof. Elec.-IV- MG8091)

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UNIT - I ENTREPRENEURSHIP Entrepreneur - Types of Entrepreneurs - Difference between Entrepreneur and Intrapreneur Entrepreneurship in Economic Growth, Factors Affecting Entrepreneurial Growth. (Chapter - 1) UNIT - II MOTIVATION Major Motives Influencing an Entrepreneur - Achievement Motivation Training, Self Rating, Business Games, Thematic Apperception Test - Stress Management, Entrepreneurship Development Programs - Need, Objectives. (Chapter - 2) UNIT - III BUSINESS Small Enterprises - Definition, Classification - Characteristics, Ownership Structures - Project Formulation - Steps involved in setting up a Business - identifying, selecting a Good Business opportunity, Market Survey and Research, Techno Economic Feasibility Assessment - Preparation of Preliminary Project Reports - Project Appraisal - Sources of Information - Classification of Needs and Agencies. (Chapter - 3) UNIT - IV FINANCING AND ACCOUNTING Need - Sources of Finance, Term Loans, Capital Structure, Financial Institution, Management of working Capital, Costing, Break Even Analysis, Taxation - Income Tax, Excise Duty - Sales Tax. (Chapter - 4) UNIT - V SUPPORT TO ENTREPRENEURS Sickness in small Business - Concept, Magnitude, Causes and Consequences, Corrective Measures - Business Incubators - Government Policy for Small Scale Enterprises - Growth Strategies in small industry - Expansion, Diversification, Joint Venture, Merger and Sub Contracting. (Chapter - 5)

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Author: [Vandana Gupta] Pages: 152 Edition: 2021 Vendors: Technical Publications