Entrepreneurship & E-Business for GTU 18 Course (VI- Mech./Open Elec.-II - 3161924)

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1. Entrepreneurship : Concept, Knowledge and skills requirement; Characteristics of successful entrepreneurs; role of entrepreneurship in economic development; Entrepreneurship process; factors impacting emergence of entrepreneurship; managerial vs. entrepreneurial approach and emergence of entrepreneurship. (Chapter - 1) 2. Starting the venture : Generating business idea - sources of new ideas, methods of generating ideas, creative problem solving, opportunity recognition; environmental scanning, competitor and industry analysis. Feasibility study : Market feasibility, Technical / operational feasibility, Financial feasibility; drawing business plan; preparing project report; presenting business plan to investors. (Chapter - 2) 3. Functional plans : Marketing plan - marketing research for the new venture, steps in preparing marketing plan, contingency planning. Organizational plan - Form of ownership, designing organization structure, job design, manpower planning. Financial plan - cash budget, working capital, Performa income statement Performa cash flow, perform balance sheet, break even analysis. (Chapter - 3) 4. Sources of finance and Legal Issues : Debtor equity financing, commercial banks, venture capital; financial institutions supporting entrepreneurs. Intellectual property rights patents, trademarks, copyrights, trade secrets, licensing, Franchising. (Chapter - 4) 5. Overview of E - business and Collaborative Partnerships : Concept of E-business, Business Success through adoption of technology, information management for business Initiatives, Performance improvement through e-business. Introduction to various collaborative partnerships, E-commerce : Sectors of e-commerce, B to C, B to B and C to C ecommerce, E-commerce success factors, clicks and Bricks in e-commerce, collaborative commerce. E-Marketplace, M-commerce, E-Government; Various E-business Models, Challenges of the E-Business Models, Globalization of E-business. (Chapter - 5) 6. Strategic Initiatives for Technology Customer Relationship Management The evolution of CRM, functional areas of CRM, contemporary trends - SRM, PRM AND ERM, Future Trends of CRM. Enterprise Resource Planning Core and Extended ERP; components of ERP system; Benefits and Risks of ERP implementation. (Chapter - 6) 7. Business Technologies and Decision Support Systems Introduction to different business technologies : Cloud computing, and Artificial Intelligence. Business and Decision support, Components of DSS, Benefits, Geographic Information and Data Visualization Systems, Group Decision Support System. (Chapter - 7) 8. Ethics Ethics and Information, Ethical Computer Use Policy, Information. Privacy Policy, E-mail Privacy Policy, Internet Use Policy, Employee Monitoring Policies. (Chapter - 8)

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Pages: 192 Edition: 2023 Vendors: Technical Publications