Electronic Commerce for BE Anna University R17 CBCS (VIII-IT/Prof. Elec.-V- IT8005)

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UNIT - I Introduction to E-Commerce and Technology Infrastructure Working of Web - HTML Markup for Structure - Creating simple page - Marking up text - Adding Links - Adding Images - Table Markup - Forms - HTML5. (Chapter - 1) UNIT - II Building an E-Commerce Website, Mobile Site and Apps Systematic approach to build an E-Commerce : Planning, System Analysis, System Design, Building the system, Testing the system, Implementation and Maintenance, Optimize Web Performance - Choosing hardware and software - Other E-Commerce Site tools - Developing a Mobile Website and Mobile App. (Chapter - 2) UNIT - III E-Commerce Security and Payment Systems E-Commerce Security Environment - Security threats in E-Commerce - Technology Solutions : Encryption, Securing Channels of Communication, Protecting Networks, Protecting Servers and Clients - Management Policies, Business Procedure and Public Laws - Payment Systems. (Chapter - 3) UNIT - IV Business Concepts in E-Commerce Digital Commerce Marketing and Advertising strategies and tools - Internet Marketing Technologies - Social Marketing - Mobile Marketing - Location based Marketing - Ethical, Social, Political Issues in E-Commerce. (Chapter - 4) UNIT - V Project Case Study Case Study : Identify Key components, strategy, B2B, B2C Models of E-commerce Business model of any e-commerce website - Mini Project : Develop E-Commerce project in any one of Platforms like Woo-Commerce, Magento or Opencart. (Chapter - 5)

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Author: [Avinash Jha, Mihirkumar A. Mishra] Pages: 192 Edition: 2021 Vendors: Technical Publications