Syllabus Engineering Economics & Financial Accounting - (GE3753) UNIT I DEMAND & SUPPLY ANALYSIS Managerial Economics - Relationship with other disciplines - Firms : Types, objectives and goals - Managerial decisions - Decision analysis Demand - Types of demand - Determinants of demand - Demand function - Demand elasticity - Demand forecasting - Supply - Determinants of supply - Supply function - Supply elasticity. UNIT II PRODUCTION AND COST ANALYSIS Production function - Returns to scale - Production optimization - Least cost input - Isoquants - Managerial uses of production function. Cost Concepts - Cost function - Determinants of cost - Short run and Long run cost curves - Cost Output Decision - Estimation of Cost. UNIT III PRICING Determinants of Price - Pricing under different objectives and different market structures - Price discrimination - Pricing methods in practice. UNIT IV FINANCIAL ACCOUNTING (ELEMENTARY TREATMENT) Balance sheet and related concepts - Profit & Loss Statement and related concepts - Financial Ratio Analysis - Cash flow analysis - Funds flow analysis - Comparative financial statements - Analysis & Interpretation of financial statements. UNIT V CAPITAL BUDGETING (ELEMENTARY TREATMENT) Investments - Risks and return evaluation of investment decision - Average rate of return - Payback Period - Net Present Value - Internal rate of return.
