Syllabus Professional Communication and Ethics - (BE03000051) Total Credits = TH/30 Assessment Pattern and Marks Total Marks Theory Tutorial / Practical ESE (E) PA (M) PA / (I) TW / SL (I) ESE (V) 02 70 30 20 0 50 170 Unit No. Content 1. Professional Communication : • Fundamentals of Communication : Definition, concept and models (Linear Model, Shannon and Weaver Model). • Characteristics of Language. • Levels of Communication : Intrapersonal, Interpersonal, Extra personal, Organizational, Mass, Cultural Communication. • Flow of Communication. • Barriers of Communication. • Nonverbal Communication : Kinesics, Proxemics, Paralinguistic features, Chronemics, Haptics, Olfactics, Oculesics. (Chapter - 1) 2. Professional Documentation : • Business Letter Writing (Inquiry, Reply, Order, Complaint, Adjustment, Sales, Requesting purchase on Credit, Accepting or Rejecting the Credit request). • Memo writing as an internal organizational Communication. • Report Writing ( Memo format, Letter format). • Preparing Agenda, Notice and Minutes of Formal Meeting. • Email Writing. • Professional Resume writing. • Technical Proposal (Solicited / Unsolicited). • Technical Description. Note*Only practical and application type questions shall be asked from this unit. (Chapter - 2) 3. Advanced Public Speaking Skills : 1. Presentation : • Organizing Professional Presentations : Structuring the speech effectively, Outlining key points, Developing compelling introductions and conclusions. • Delivery Techniques : Extemporaneous, Memorization, Impromptu, Manuscript. • Using Presentation Aids : Integrating presentation aids into speeches, Designing effective presentation aids. 2. Public Speaking : • Mediated public speaking. • Informative speaking. • Persuasive speaking and methods of persuasion. • Special occasion speaking. • Motivational Speaking. 3. Interview Skills : • Objectives of interviews. • Types of interviews (telephonic, face-to-face - campus and on-site). • Stages of job interviews. 4. Group Discussions : • Organizational Group Discussions (Nominal, Delphi, brainstorming). • Group discussions as part of the selection process. 5. Group Communication : • Meetings, Conferences, Symposia and Seminars. (Chapter - 3) 4. Professional Etiquette : Essential Guidelines (Requirements, Dos & Don'ts) : • Concept of Social Manners, Morals and Etiquette. • Etiquette for Small Talks. • Workplace Etiquette. • Mobile Etiquette. • Internet & Social Media Etiquette. • Etiquette for Foreign Business Trip. • Etiquette for the Visit of Foreign Counterpart. (Chapter - 4) 5. People Skills for Professional Communication : • Time Management. • Stress Management. • Respecting Privacy. • Learning to Say ‘No’. • Team Building. • SWOT Analysis. • Creative and Critical thinking. • Physical Quotient, Intelligence Quotient, Emotional Quotient, Spiritual Quotient. (Chapter - 5) 6. Professional Ethics : • Concept of Ethics. • Importance of Ethics in Life. • Principles of Ethics. • Engineering Ethics. • Understanding and Resolving Ethical Dilemmas. • Corporate Social Responsibility (CSR). (Chapter - 6)
