Syllabus Business Analytics - (CCW331) UNIT I INTRODUCTION TO BUSINESS ANALYTICS Analytics and Data Science - Analytics Life Cycle - Types of Analytics - Business Problem Definition - Data Collection - Data Preparation - Hypothesis Generation - Modeling - Validation and Evaluation - Interpretation - Deployment and Iteration. (Chapter - 1) UNIT II BUSINESS INTELLIGENCE Data Warehouses and Data Mart - Knowledge Management - Types of Decisions - Decision Making Process - Decision Support Systems - Business Intelligence - OLAP - Analytic functions. (Chapter - 2) UNIT III BUSINESS FORECASTING Introduction to Business Forecasting and Predictive analytics - Logic and Data Driven Models - Data Mining and Predictive Analysis Modelling - Machine Learning for Predictive analytics. (Chapter - 3) UNIT IV HR & SUPPLY CHAIN ANALYTICS Human Resources - Planning and Recruitment - Training and Development - Supply chain network - Planning Demand, Inventory and Supply - Logistics - Analytics applications in HR & Supply Chain - Applying HR Analytics to make a prediction of the demand for hourly employees for a year. (Chapter - 4) UNIT V MARKETING & SALES ANALYTICS Marketing Strategy, Marketing Mix, Customer Behaviour - selling Process - Sales Planning -Analytics applications in Marketing and Sales - predictive analytics for customer’s behaviour in marketing and sales. (Chapter - 5)
