Unit 1: Introduction to managerial and economical demand Managerial Economics : Definition of economics, Demand and Supply concept, Law of demand and supply, Elasticity of demand and supply, Demand forecasting: Meaning and methods. Management : Meaning, scope, function, and importance of management. Difference between administration and management. Types of business ownership: Sole proprietorship, Partnership (Act 1934), LLP (Limited Liability Partnership), (Act2008). Business Organizations: Line organization, Line and Staff organization and Functional Organization. Joint Stock Company: Public Limited and Private Limited, Public Sector Undertaking (PSU) (Chapter - 1) Unit 2: Technology and Industrial Management Introduction to industrial management : Concept, development, application and its scope. Introduction of Technology Management : Definition of technology, Management and its relation with society, classification of technology, Management of technology at various levels- its importance on National Economy, Ethics in technology management, Critical Factors in technology management. (Chapter - 2) Unit 3: Quality Management Definition of Quality Management: Definition of quality, continuous improvement, Types of quality. Quality of design, Assistance Tools: Ishikawa diagram – Pareto Analysis. Pokka Yoke (Mistake Proofing) quality circles, Kaizen. TQM, 5S (Case study of Toyota, descriptive treatment). Six-Sigma, Quality Management Standards (Introductory aspects only) The ISO 9001:2000 Quality Management System Standard- The ISO 14001:2004. Environmental Management System Standard. (Chapter - 3) Unit 4: Marketing and Financial Management Marketing Management : Market, meaning, characteristics and its types: Perfect Competition, Monopoly, Monopolistic completion and Oligopoly. Marketing and selling, marketing planning. Market survey and market research, online Marketing. Financial Management : Definition of financial management, cost. Types of costs, and methods of costing, price, capital. Debit, credit, books of accounts and final accounts. (Chapter - 4) Unit 5: Human Resource Management Motivation: Introduction to Motivation, theories of work motivation: Maslow Hierarchy of need’s theory, Theory X, Theory Y and F. Herzberg’s two factor theory. Group dynamics: Types and interactions of groups, stages of group dynamics: Norming, Storming, Forming, Performing and Adjourning. Leadership- Laissez-faire, importance, qualities of good leadership. Human Resource Management- Introduction, importance, scope. HR planning. Recruitment, selection, training and development, Performance management. (Chapter - 5) Unit 6: Entrepreneurship Entrepreneurship- Definition, concept, traits, qualities of entrepreneur. Importance and limitations of rational decision making, Decision making under certainty, uncertainty and risk. Incentives for small business development, Government policies and incentives, Case study on Small scale industries in India. Introduction to Intellectual Property Rights (IPR), Meaning of IPR, Different forms of IPR, Patents, Criteria for securing Patents. Patent format and structure, Copy and trademark (Descriptive treatment only). (Chapter - 6)
