Communication Skills for B. PHARMACY PCI SYLLABUS - 17 ( SEM I - BP105T) TCA PHARMA

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UNIT - I Communication Skills : Introduction, Definition, The Importance of Communication, The Communication Process - Source, Message, Encoding, Channel, Decoding, Receiver, Feedback, Context. Barriers to Communication : Physiological Barriers, Physical Barriers, Cultural Barriers, Language Barriers, Gender Barriers, Interpersonal Barriers, Psychological Barriers, Emotional barriers. Perspectives in Communication : Introduction, Visual Perception, Language, Other factors affecting our perspective - Past Experiences, Prejudices, Feelings, Environment. (Chapters - 1, 2, 3) UNIT - II Elements of Communication : Introduction, Face to Face Communication - Tone of Voice, Body Language (Non-verbal communication), Verbal Communication, Physical Communication. Communication Styles : Introduction, The Communication Styles Matrix with example for each - Direct Communication Style, Spirited Communication Style, Systematic Communication Style, Considerate Communication Style. (Chapters - 4, 5) UNIT - III Basic Listening Skills : Introduction, Self-Awareness, Active Listening, Becoming an Active Listener, Listening in Difficult Situations. Effective Written Communication : Introduction, When and When Not to Use Written Communication - Complexity of the Topic, Amount of Discussion Required, Shades of Meaning, Formal Communication. Writing Effectively : Subject Lines, Put the Main Point First, Know Your Audience, Organization of the Message. (Chapters - 6, 7, 8) UNIT - IV Interview Skills : Purpose of an interview, Do’s and Dont’s of an interview. Giving Presentations : Dealing with Fears, Planning your Presentation, Structuring Your Presentation, Delivering Your Presentation, Techniques of Delivery. (Chapters - 9, 10) UNIT - V Group Discussion : Introduction, Communication skills in group discussion, Do’s and Dont’s of group discussion. (Chapter - 11)

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Pages: 160 Edition: 2023 Vendors: Technical Publications