Principles of Management for BE Anna University R21CBCS (Sem-VII/VIII - ECE/CSE/IT/EEE/AI&DS/CS&BS/CSE(AI&ML)/CSE(Cyber Security)/Auto. - Elective Mgmt. - GE3751)

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Syllabus Principles of Management - (GE3751) UNIT I INTRODUCTION TO MANAGEMENT AND ORGANIZATIONS Definition of Management - Science or Art - Manager Vs Entrepreneur - types of managers-managerial roles and skills - Evolution of Management - Scientific, human relations, system and contingency approaches - Types of Business organization - Sole proprietorship, partnership, company - public and private sector enterprises - Organization culture and Environment - Current trends and issues in Management. (Chapter - 1) UNIT II PLANNING Nature and purpose of planning - Planning process - Types of planning - Objectives - Setting objectives - Policies - Planning premises - Strategic Management - Planning Tools and Techniques - Decision making steps and process. (Chapter - 2) UNIT III ORGANISING Nature and purpose - Formal and informal organization - Organization chart - Organization structure - Types - Line and staff authority - Departmentalization - delegation of authority - Centralization and decentralization - Job Design - Human Resource Management - HR Planning, Recruitment, selection, Training and Development, Performance Management, Career planning and management. (Chapter - 3) UNIT IV DIRECTING Foundations of individual and group behaviour - Motivation - Motivation theories - Motivational techniques - Job satisfaction - Job enrichment - Leadership - types and theories of leadership - Communication - Process of communication - Barrier in communication - Effective communication - Communication and IT. (Chapter - 4) UNIT V CONTROLLING System and process of controlling - Budgetary and non - Budgetary control techniques - Use of computers and IT in Management control - Productivity problems and management - Control and performance - Direct and preventive control - Reporting. (Chapter - 5)

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Pages: 344 Edition: 2024 Vendors: Technical Publications