{"product_id":"9789390041299-2","title":"Electronic Commerce (Engineering Reference Book)","description":"\u003cp\u003eUNIT - I Introduction to E-Commerce and Technology Infrastructure Working of Web - HTML Markup for Structure - Creating simple page - Marking up text - Adding Links - Adding Images - Table Markup - Forms - HTML5. (Chapter - 1) UNIT - II Building an E-Commerce Website, Mobile Site and Apps Systematic approach to build an E-Commerce : Planning, System Analysis, System Design, Building the system, Testing the system, Implementation and Maintenance, Optimize Web Performance - Choosing hardware and software - Other E-Commerce Site tools - Developing a Mobile Website and Mobile App. (Chapter - 2) UNIT - III E-Commerce Security and Payment Systems E-Commerce Security Environment - Security threats in E-Commerce - Technology Solutions : Encryption, Securing Channels of Communication, Protecting Networks, Protecting Servers and Clients - Management Policies, Business Procedure and Public Laws - Payment Systems. (Chapter - 3) UNIT - IV Business Concepts in E-Commerce Digital Commerce Marketing and Advertising strategies and tools - Internet Marketing Technologies - Social Marketing - Mobile Marketing - Location based Marketing - Ethical, Social, Political Issues in E-Commerce. (Chapter - 4) UNIT - V Project Case Study Case Study : Identify Key components, strategy, B2B, B2C Models of E-commerce Business model of any e-commerce website - Mini Project : Develop E-Commerce project in any one of Platforms like Woo-Commerce, Magento or Opencart. (Chapter - 5)\u003c\/p\u003e","brand":"Technical Publications","offers":[{"title":"Default Title","offer_id":46012707111083,"sku":"10888854745","price":225.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0620\/3355\/9723\/files\/9789390041299_2_0ba9c105-f197-4605-a050-981fd0b2ac00.jpg?v=1767338197","url":"https:\/\/technicalpublications.in\/products\/9789390041299-2","provider":"Technical Publications","version":"1.0","type":"link"}