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Illustrative problems : find minimum in a list, insert a card in a list of sorted cards, guess an integer number in a range, Towers of Hanoi. (Chapter - 1) UNIT IIData Types, Expressions, Statements Python interpreter and interactive mode, debugging; values and types : int, float, boolean, string, and list; variables, expressions, statements, tuple assignment, precedence of operators, comments; Illustrative programs : exchange the values of two variables, circulate the values of n variables, distance between two points. (Chapter - 2) UNIT IIIControl Flow, Functions, Strings Conditionals : Boolean values and operators, conditional (if), alternative (if-else),chained conditional (if-elif-else);Iteration : state, while, for, break, continue, pass; Fruitful functions: return values,parameters, local and global scope, function composition, recursion; Strings: string slices,immutability, string functions and methods, string module; Lists as arrays. Illustrative programs: square root, gcd, exponentiation, sum an array of numbers, linear search, binary search. (Chapter - 3) UNIT IVLists, Tuples, Dictionaries Lists : list operations, list slices, list methods, list loop, mutability, aliasing, cloning lists, list parameters; Tuples: tuple assignment, tuple as return value; Dictionaries: operations and methods; advanced list processing - list comprehension; Illustrative programs : simple sorting, histogram, Students marks statement, Retail bill preparation. 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(Chapters - 1, 2) UNIT II Sensor Networks - Introduction and Architectures Challenges for Wireless Sensor Networks, Enabling Technologies for Wireless Sensor Networks, WSN application examples, Single-Node Architecture - Hardware Components, Energy Consumption of Sensor Nodes, Network Architecture - Sensor Network Scenarios, Transceiver Design Considerations, Optimization Goals and Figures of Merit. (Chapter - 3) UNIT IIIWSN Networking Concepts and Protocols MAC Protocols for Wireless Sensor Networks, Low Duty Cycle Protocols And Wakeup Concepts - S-MAC, The Mediation Device Protocol, Contention based protocols - PAMAS, Schedule based protocols - LEACH, IEEE 802.15.4 MAC protocol, Routing Protocols- Energy Efficient Routing, Challenges and Issues in Transport layer protocol. 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(Chapter - 1) UNIT II    Radio Wave Propagation Radio wave propagation – Macroscopic fading- free space and out door, small scale fading Fading measurements – Direct pulse measurements, spread spectrum correlation channel sounding frequency domain channel sounding, Antenna Diversity – Diversity combining methods. (Chapter - 2) UNIT III    Space Time Block Codes Delay Diversity scheme, Alamoti space time code – Maximum likelihood decoding maximum ratio combining. Transmit diversity space time block codes for real signal constellation and complex signal constellation - decoding of STBC. (Chapter - 3) UNIT IV    Space Time Trellis Codes Space time coded systems, space time code word design criteria, design of space time T C on slow fading channels, design of STTC on Fast Fading channels, performance analysis in slow and fast fading channels, effect of imperfect channel estimation and Antenna correlation on performance, comparison of STBC \u0026amp; STTC. 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Production equipment and tooling selection (Chapter - 1) UNIT IIProcess Planning Activities Process parameters calculation for various production processes - Selection jigs and fixtures election of quality assurance methods - Set of documents for process planning-Economics of process planning- case studies (Chapter - 2) UNIT IIIIntroduction to Cost Estimation Importance of costing and estimation –methods of costing-elements of cost estimation –Types of estimates – Estimating procedure- Estimation labor cost, material cost- allocation of over head charges- Calculation of depreciation cost (Chapter - 3) UNIT IVProduction Cost Estimation Estimation of Different Types of Jobs - Estimation of Forging Shop, Estimation of Welding Shop, Estimation of Foundry Shop (Chapter - 4) UNIT VMachining Time Calculation Estimation of Machining Time - Importance of Machine Time Calculation- Calculation of Machining Time for Different Lathe Operations, Drilling and Boring - Machining Time Calculation for Milling, Shaping and Planning -Machining Time Calculation for Grinding. 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(Chapters - 1, 2, 3) UNIT  II\tElectrostatics - II   Electric potential - Electric field and equipotential plots, Uniform and Non-Uniform field, Utilization factor - Electric field in free space, conductors, dielectrics - Dielectric polarization - Dielectric strength - Electric field in multiple dielectrics - Boundary conditions, Poisson’s and Laplace’s equations, Capacitance, Energy density, Applications.  (Chapters - 4, 5, 6) UNIT  III\tMagnetostatics   Lorentz force, magnetic field intensity (H) - Biot-Savart’s Law - Ampere’s Circuit Law - H due to straight conductors, circular loop, infinite sheet of current, Magnetic flux density (B) - B in free space, conductor, magnetic materials - Magnetization, Magnetic field in multiple media - Boundary conditions, scalar and vector potential, Poisson’s Equation, Magnetic force, Torque, Inductance, Energy density, Applications.  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(Chapter - 1) UNIT II \tSYNCHRONOUS SEQUENTIAL LOGIC  Introduction to Sequential Circuits - Flip-Flops - operation and excitation tables, Triggering of FF, Analysis and design of clocked sequential circuits - Design - Moore\/Mealy models, state minimization, state assignment, circuit implementation - Registers - Counters.  (Chapters -  2, 3, 4, 5) UNIT III \tCOMPUTER FUNDAMENTALS  Functional Units of a Digital Computer : Von Neumann Architecture - Operation and Operands of Computer Hardware Instruction - Instruction Set Architecture (ISA) : Memory Location, Address and Operation - Instruction and Instruction Sequencing - Addressing Modes, Encoding of Machine Instruction - Interaction between Assembly and High Level Language. (Chapter - 6) UNIT IV \tPROCESSOR  Instruction Execution - Building a Data Path - Designing a Control Unit - Hardwired Control, Microprogrammed Control - Pipelining - Data Hazard - Control Hazards.  (Chapter - 7) UNIT V \tMEMORY AND I\/O  Memory Concepts and Hierarchy - Memory Management - Cache Memories : Mapping and Replacement Techniques - Virtual Memory - DMA - I\/O - Accessing I\/O : Parallel and Serial Interface -Interrupt I\/O - Interconnection Standards : USB, SATA. 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(Chapters - 1, 2, 3, 4, 5) UNIT II \tTime Response Analysis  Transient response - Steady state response - Measures of performance of the standard first order and second order system - effect on an additional zero and an additional pole - steady error constant and system - type number - PID control - Analytical design for PD, PI, PID control systems. (Chapter - 6) UNIT III \tFrequency Response and System Analysis   Closed loop frequency response - Performance specification in frequency domain - Frequency response of standard second order system - Bode Plot - Polar Plot - Nyquist plots - Design of compensators using Bode plots - Cascade lead compensation - Cascade lag compensation - Cascade lag - lead compensation. (Chapters - 9, 10, 11, 12, 13) UNIT IV \tConcepts of Stability Analysis Concept of stability - Bounded - Input Bounded - Output Stability - Routh stability criterion - Relative stability - Root locus concept - Guidelines for sketching root locus - Nyquist stability criterion.   (Chapters - 7, 8, 9) UNIT V\tControl System Analysis using State Variable Methods State Variable representation - Conversion of state variable models to transfer functions - Conversion of transfer functions to state variable models - Solution of state equations - Concepts of Controllability and Observability - Stability of linear systems - Equivalence between transfer function and state variable representations - State variable analysis of digital control system - Digital control design using state feedback.   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(Chapter - 2) UNIT III\tRELATIONAL DATABASE DESIGN AND NORMALIZATION ER and EER-to-Relational mapping - Update anomalies - Functional dependencies - Inference rules - Minimal cover - Properties of relational decomposition - Normalization (upto BCNF).  (Chapter - 3) UNIT IV \tTRANSACTION MANAGEMENT Transaction concepts - properties - Schedules - Serializability - Concurrency Control - Two-phase locking techniques. (Chapter - 4) UNIT V \tOBJECT RELATIONAL AND NO-SQL DATABASES Mapping EER to ODB schema - Object identifier - reference types - rowtypes - UDTs - Subtypes and supertypes - user-defined routines - Collection types - Object Query Language; No-SQL: CAP theorem - Document-based: MongoDB data model and CRUD operations; Column-based: Hbase data model and CRUD operations. 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(Chapter - 1) UNIT II \tWELFARE ANALYSIS Consumers and Producers Surplus - Price Ceilings and Price Floors; Consumer Behavior - Axioms of Choice-Budget Constraints and Indifference Curves; Consumers Equilibrium Effects of a Price Change, Income and Substitution Effects Derivation of a Demand Curve. (Chapter - 2) UNIT III \tPRODUCTION AND COST FUNCTION  Theory of Production - Production Function and Isoquants - Cost Minimization; Cost Curves - Total, Average and Marginal Costs - Long Run and Short Run Costs; Equilibrium of a Firm under Perfect Competition; Monopoly and Monopolistic Competition. 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(Chapter - 1) UNIT II \tCOMBINATORICS Mathematical induction - Strong induction and well ordering - The basics of counting - The pigeonhole principle - Permutations and combinations - Recurrence relations - Solving linear recurrence relations - Generating functions - Inclusion and exclusion principle and its applications. (Chapter - 2) UNIT III \tGRAPHS Graphs and graph models - Graph terminology and special types of graphs - Matrix representation of graphs and graph isomorphism - Connectivity - Euler and Hamilton paths. (Chapter - 3) UNIT IV \tALGEBRAIC STRUCTURES  Algebraic systems - Semi groups and monoids - Groups - Subgroups - Homomorphism’s - Normal subgroup and cosets - Lagrange’s theorem - Definitions and examples of Rings and Fields. 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(Chapters - 2, 3) \tUNIT II \tHEAT TREATMENT  Definition - Full annealing, stress relief, recrystallisation and spheroidising - normalizing, hardening and tempering of steel. Isothermal transformation diagrams - cooling curves superimposed on I.T. diagram - Continuous Cooling Transformation (CCT) diagram - Austempering, Martempering - Hardenability, Jominy end quench test - case hardening, carburizing, Nitriding, cyaniding, carbonitriding - Flame and Induction hardening - Vacuum and Plasma hardening - Thermo - mechanical treatments - elementary ideas on sintering. (Chapters - 4, 5) \tUNIT III \tFERROUS AND NON-FERROUS METALS  Effect of alloying additions on steel (Mn, Si, Cr, Mo, Ni, V,Ti \u0026amp; W) - stainless and tool steels - HSLA - Maraging steels - Grey, white, malleable, spheroidal - alloy cast irons, Copper and its alloys - Brass, Bronze and Cupronickel - Aluminium and its alloys; Al - Cu - precipitation strengthening treatment - Titanium alloys, Mg-alloys, Ni-based super alloys - shape memory alloys - Properties and  aplications overview of materials standards. (Chapters - 6, 7) \tUNIT IV\tNON-METALLIC MATERIALS  Polymers - types of polymers, commodity and engineering polymers - Properties and applications of PE, PP, PS, PVC, PMMA, PET, PC, PA, ABS, PAI, PPO, PPS, PEEK, PTFE, Thermoset polymers - Urea and Phenol formaldehydes - Nylon, Engineering Ceramics - Properties and applications of Al2O3, SiC, Si3N4, PSZ and SIALON - intermetallics - Composites - Matrix and reinforcement Materials - applications of Composites - Nano composites. 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(Chapter - 1) UNIT II     Transmission Characteristic of Optical Fiber Attenuation - absorption - scattering losses - bending losses - core and cladding losses - signal dispersion - inter symbol interference and bandwidth - intra model dispersion - material dispersion - waveguide dispersion - polarization mode dispersion - intermodal dispersion - dispersion optimization of single mode fiber - characteristics of single mode fiber - R-I Profile - cutoff wave length - dispersion calculation - mode field diameter. (Chapter - 2) UNIT III     Optical Sources and Detectors Sources: Intrinsic and extrinsic material - direct and indirect band gaps - LED - LED structures - surface emitting LED - Edge emitting LED - quantum efficiency and LED power - light source materials - modulation of LED - LASER diodes - modes and threshold conditions - Rate equations - external quantum efficiency - resonant frequencies-structures and radiation patterns - single mode laser - external modulation - temperature effort.  Detectors: PIN photo detector - Avalanche photo diodes - Photo detector noise - noise sources - SNR - detector response time - Avalanche multiplication noise - temperature effects - comparisons of photo detectors. (Chapter - 3) UNIT IV     Optical Receiver, Measurements and Coupling Fundamental receiver operation - preamplifiers - digital signal transmission - error sources - Front end amplifiers - digital receiver performance - probability of error - receiver sensitivity - quantum limit. Optical power measurement - attenuation measurement - dispersion measurement - Fiber numerical aperture measurements - Fiber cut-off Wavelength measurements - Fiber diameter measurements - Source to Fiber Power Launching - Lensing schemes for Coupling management - Fiber to Fiber Joints - LED Coupling to Single Mode Fibers - Fiber Splicing - Optical fiber connectors. (Chapter - 4) UNIT V     Optical Communication Systems and Networks System design consideration - Point-to-Point link design - Link power budget - rise time budget, WDM - Passive DWDM Components - Elements of optical networks - SONET\/SDH - Optical Interfaces - SONET\/SDH Rings and Networks - High speed light wave Links - OADM configuration - Optical ETHERNET - Soliton. 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Combined cycle power plants. integerated gasifier based combined cycle systems. (Chapter - 2) Unit III : Nuclear Power Plants Basics of Nuclear Engineering, layout and subsystems of nuclear power plants, working of nuclear reactors : Boiling Water Reactor (BWR), Pressurized Water Reactor(PWR), CANADA deuterium Uranium reactor (CANDU), Breeder, Gas Cooled and liquid metal cooled reactors. safety measures for nuclear power plants. (Chapter - 3) Unit IV : Power from Renewable Energy Hydro Electric Power Plants - Classification, typical layout and associated components including turbines, Principle Construction and working of wind, Tidal, Solar Photo Voltaic (SPV), solar Thermal, Geo Thermal, Biogas and Fuel cell power systems. (Chapter - 4) Unit V : Energy, Ecomonic and Environmental Issues of Power Plants Power tariff types, Load disstribution parameters, load curve Comparison of site selection criteria, relative merits and demerits, Capacial and Operating Cost of different power plants. Pollution control technologies including Waste disposal options for coal and Nuclear Power Plants. 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(Chapter - 1) \tUNIT II \tMULTIMEDIA FILE FORMATS AND STANDARDS  File formats - Text, Image file formats, Graphic and animation file formats, Digital audio and Video file formats, Color in image and video, Color Models. Multimedia data and file formats for the web. (Chapter - 2) \tUNIT III \tMULTIMEDIA AUTHORING Authoring metaphors, Tools Features and Types : Card and Page Based Tools, Icon and Object Based Tools, Time Based Tools, Cross Platform Authoring Tools, Editing Tools, Painting and Drawing Tools, 3D Modeling and Animation Tools, Image Editing Tools, audio Editing Tools, Digital Movie Tools, Creating interactive presentations, virtual learning, simulations. (Chapter - 3) \tUNIT IV\tANIMATION  Principles of animation : staging, squash and stretch, timing, onion skinning, secondary action, 2D, 2 ½ D, and 3D animation, Animation techniques : Keyframe, Morphing, Inverse Kinematics, Hand Drawn, Character rigging, vector animation, stop motion, motion graphics, Fluid Simulation, skeletal animation, skinning Virtual Reality, Augmented Reality.  (Chapter - 4)  \tUNIT V\tMULTIMEDIA APPLICATIONS Multimedia Big data computing, social networks, smart phones, surveillance, Analytics, Multimedia Cloud Computing, Multimedia streaming cloud, media on demand, security and forensics, Online social networking, multimedia ontology, Content based retrieval from digital libraries. 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(Chapter - 1) UNIT II \tSERVER AND DESKTOP VIRTUALIZATION Virtual machine basics - Types of virtual machines - Understanding Server Virtualization - types of server virtualization - Business Cases for Server Virtualization - Uses of Virtual Server Consolidation - Selecting Server Virtualization Platform - Desktop Virtualization -Types of Desktop Virtualization. (Chapter - 2) UNIT III \tNETWORK VIRTUALIZATION Introduction to Network Virtualization-Advantages - Functions - Tools for Network Virtualization - VLAN - WAN Architecture -WAN Virtualization. (Chapter - 3) UNIT IV \tSTORAGE VIRTUALIZATION Memory Virtualization -Types of Storage Virtualization - Block, File - Address space Remapping - Risks of Storage Virtualization-SAN-NAS-RAID. (Chapter - 4) UNIT V \tVIRTUALIZATION TOOLS VMWare - Amazon AWS - Microsoft HyperV - Oracle VM Virtual Box - IBM PowerVM - Google Virtualization - Case study. 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(Chapters - 1, 2) UNIT II\tEQUILIBRIUM OF RIGID BODIES Principle of Transmissibility, Equivalent Forces, Vector Product of Two Vectors, Moment of a Force about a Point, Varignon’s Theorem, Rectangular Components of the Moment of a Force, Scalar Product of Two Vectors, Mixed Triple Product of Three Vectors, Moment of a Force about an Axis, Couple - Moment of a Couple, Equivalent Couples, Addition of Couples, Resolution of a Given Force into a Force -Couple system, Further Reduction of a System of Forces, Equilibrium in Two and Three Dimensions - Reactions at Supports and Connections. (Chapters - 3, 4) UNIT III\tDISTRIBUTED FORCES Centroids of lines and areas - symmetrical and unsymmetrical shapes, Determination of Centroids by Integration, Theorems of Pappus-Guldinus, Distributed Loads on Beams, Centre of Gravity of a Three Dimensional Body, Centroid of a Volume, Composite Bodies, Determination of Centroids of Volumes by Integration. Moments of Inertia of Areas and Mass - Determination of the Moment of Inertia of an Area by Integration, Polar Moment of Inertia, Radius of Gyration of an Area, Parallel-Axis Theorem, Moments of Inertia of Composite Areas, Moments of Inertia of a Mass - Moments of Inertia of Thin Plates, Determination of the Moment of Inertia of a Three-Dimensional Body by Integration. (Chapters - 5, 6, 7) UNIT IV\tFRICTION The Laws of Dry Friction, Coefficients of Friction, Angles of Friction, Wedge friction, Wheel Friction, Rolling Resistance, Ladder friction. (Chapter - 8) UNIT V\tDYNAMICS OF PARTICLES Kinematics - Rectilinear Motion and Curvilinear Motion of Particles. Kinetics - Newton’s Second Law of Motion - Equations of Motions, Dynamic Equilibrium, Energy and Momentum Methods - Work of a Force, Kinetic Energy of a Particle, Principle of Work and Energy, Principle of Impulse and Momentum, Impact of bodies. 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(Chapters - 1, 2) Unit II : Flow Through Pipes and Boundary Layer  Reynold’s Experiment - Laminar flow through circular conduits - Darcy Weisbach equation - friction factor - Moody diagram - Major and minor losses - Hydraulic and energy gradient lines - Pipes in series and parallel - Boundary layer concepts - Types of boundary layer thickness. (Chapters - 3, 4, 5) Unit III : Dimensional Analysis and Model Studies Fundamental dimensions - Dimensional homogeneity - Rayleigh’s method and Buckingham Pi theorem - Dimensionless parameters - Similitude and model studies - Distorted and undistorted models.   (Chapter - 6) Unit IV : Turbines  Impact of jets - Velocity triangles - Theory of rotodynamic machines - Classification of turbines - Working principles - Pelton wheel - Modern Francis turbine - Kaplan turbine - Work done - Efficiencies - Draft tube - Specific speed - Performance curves for turbines - Governing of turbines.   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(Chapter - 1) UNIT II \tETL AND OLAP TECHNOLOGY  What is ETL - ETL Vs ELT - Types of Data warehouses - Data warehouse Design and Modeling - Delivery Process - Online Analytical Processing (OLAP) - Characteristics of OLAP - Online Transaction Processing (OLTP) Vs OLAP - OLAP operations - Types of OLAP- ROLAP Vs MOLAP Vs HOLAP. (Chapter - 2) UNIT III \tMETA DATA, DATA MART AND PARTITION STRATEGY  Meta Data - Categories of Metadata - Role of Metadata - Metadata Repository - Challenges for Meta Management - Data Mart - Need of Data Mart - Cost Effective Data Mart - Designing Data Marts - Cost of Data Marts - Partitioning Strategy - Vertical partition - Normalization - Row Splitting -Horizontal Partition. 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(Chapter - 1) UNIT II \tSECURITY DESIGN AND ARCHITECTURE FOR CLOUD  Security design principles for Cloud Computing - Comprehensive data protection - End-to-end access control - Common attack vectors and threats - Network and Storage - Secure Isolation Strategies - Virtualization strategies - Inter-tenant network segmentation strategies - Data Protection strategies: Data retention, deletion and archiving procedures for tenant data, Encryption, Data Redaction, Tokenization, Obfuscation, PKI and Key.  (Chapter - 2) UNIT III \tACCESS CONTROL AND IDENTITY MANAGEMENT  Access control requirements for Cloud infrastructure - User Identification - Authentication and Authorization - Roles-based Access Control - Multi-factor authentication - Single Sign-on, Identity Federation - Identity providers and service consumers - Storage and network access control options - OS Hardening and minimization - Verified and measured boot - Intruder Detection and prevention. 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(Chapter - 1) UNIT II \tVR MODELING Modeling - Geometric Modeling - Virtual Object Shape - Object Visual Appearance -  kinematics Modeling - Transformation Matrices - Object Position - Transformation Invariants - Object Hierarchies - Viewing the 3D World - Physical Modeling - Collision Detection - Surface Deformation - Force Computation - Force Smoothing and Mapping - Behavior Modeling - Model Management. (Chapter - 2) UNIT III \tVR PROGRAMMING VR Programming - Toolkits and Scene Graphs - World ToolKit - Java 3D - Comparison of World ToolKit and Java 3D. (Chapter - 3) UNIT IV \tAPPLICATIONS Human Factors in VR - Methodology and Terminology - VR Health and Safety Issues - VR and Society-Medical Applications of VR - Education, Arts and Entertainment - Military VR Applications - Emerging Applications of VR - VR Applications in Manufacturing - Applications of VR in Robotics - Information Visualization - VR in Business - VR in Entertainment - VR in Education. 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(Chapter - 1) UNIT II \tDATA, DATA TYPES, AND BASIC STATEMENTS Names - variables - binding - type checking - scope - scope rules - lifetime and garbage collection - primitive data types - strings - array types - associative arrays - record types - union types - pointers and references - Arithmetic expressions - overloaded operators - type conversions - relational and boolean expressions - assignment statements - mixed mode assignments - control structures - selection - iterations - branching - guarded statements. (Chapter - 2) UNIT III \tSUBPROGRAMS AND IMPLEMENTATIONS Subprograms - design issues - local referencing - parameter passing - overloaded methods - generic methods - design issues for functions - semantics of call and return - implementing simple subprograms - stack and dynamic local variables - nested subprograms - blocks - dynamic scoping. 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(Chapter - 1) UNIT - II \tTRANSMISSION CHARACTERISTICS OF OPTICAL FIBERS  Attenuation - Material absorption losses in silica glass fibers : Intrinsic absorption, Extrinsic absorption - Linear scattering losses : Rayleigh Scattering, Mie Scattering - Nonlinear scattering losses : Stimulated Brillouin Scattering, Stimulated Raman Scattering - Fiber Bend Loss - Dispersion - Chromatic dispersion : Material dispersion, Waveguide dispersion - Intermodal dispersion : Multimode step index fiber, Multimode graded index fiber. (Chapter - 2) UNIT - III \tOPTICAL SOURCES AND OPTICAL DETECTORS The laser : Introduction - Basic concepts : Absorption and emission of radiation, Population inversion, Optical feedback and laser oscillation, Threshold condition for laser oscillation - Optical emission from semiconductors : The PN junction, Spontaneous emission, Carrier recombination, Stimulated emission and lasing, Hetero junctions - LED : Introduction - Power and Efficiency - LED structures : Planar LED, Dome LED, Surface emitter LED, Edge emitter LED - LED Characteristics. Optical Detectors : Introduction, Optical Detection Principles, Quantum Efficiency, Resposivity,    P-N Photodiode, P-I-N Photo Diode and Avalanche Photodiode. (Chapter - 3) UNIT - IV \tOPTICAL FIBER MEASUREMENTS  Introduction - Total Fiber Attenuation Measurement,  Fiber Dispersion Measurements In Time Domain and Frequency Domain, Fiber Cut off Wavelength Measurements, Numerical Aperture Measurements. Fiber Diameter Measurements, Reflectance and Optical Return Loss, Field Measurements.  (Chapter - 4) UNIT - V \tOPTICAL NETWORKS  Introduction - Optical Network Concepts : Optical Networking Terminology, Optical Network Node And Switching Elements, Wavelength Division Multiplexed Networks, Public Telecommunications Network Overview - Optical Network Transmission Modes, Layers And Protocols : Synchronous Networks, Asynchronous Transfer Mode, Open System Interconnection Reference Model, Optical Transport Network, Internet Protocol - Wavelength Routing Networks : Routing And Wavelength Assignment - Optical Switching Networks : Optical Circuit Switched Networks, Optical Packet Switched Networks, Multiprotocol Label Switching, Optical Burst Switching Networks - Optical Network Deployment : Long Haul Networks, Metropolitan area networks, Access networks, Local Area Networks- Optical Ethernet : Network protection, restoration and survivability. 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Search Engine Marketing - How Search Engine works - SEM components - PPC advertising - Display Advertisement. (Chapter - 2) UNIT III \tE - MAIL MARKETING  E - Mail Marketing  - Types of E - Mail Marketing  - Email Automation - Lead Generation - Integrating Email with Social Media and Mobile - Measuring and maximizing email campaign effectiveness. Mobile Marketing - Mobile Inventory\/channels - Location based; Context based; Coupons and offers, Mobile Apps, Mobile Commerce, SMS Campaigns -Profiling and targeting. (Chapter - 3) UNIT IV \tSOCIAL MEDIA MARKETING  Social Media Marketing - Social Media Channels - Leveraging Social media for brand conversations and buzz. Successful \/ benchmark Social media campaigns. Engagement Marketing - Building Customer relationships - Creating Loyalty drivers - Influencer Marketing. 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(Chapter - 1) UNIT II \tBUSINESS INTELLIGENCE  Data Warehouses and Data Mart - Knowledge Management - Types of Decisions - Decision Making Process - Decision Support Systems - Business Intelligence - OLAP - Analytic functions.  (Chapter - 2) UNIT III \tBUSINESS FORECASTING  Introduction to Business Forecasting and Predictive analytics - Logic and Data Driven Models - Data Mining and Predictive Analysis Modelling - Machine Learning for Predictive analytics. (Chapter - 3) UNIT IV \tHR \u0026amp; SUPPLY CHAIN ANALYTICS  Human Resources - Planning and Recruitment - Training and Development - Supply chain network - Planning Demand, Inventory and Supply - Logistics - Analytics applications in HR \u0026amp; Supply Chain - Applying HR Analytics to make a prediction of the demand for hourly employees for a year. 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